皖江城市带体育旅游产业发展战略研究

Research on the Development Strategy of Sports Tourism Industry in Cities of the Wanjiang Region

采用SWOT现代产业现状分析法分析了皖辖区体育旅游现状,结果显示:皖江城市带发展体育旅游产业具有资源丰富、知名度高、文化底蕴深厚等内在优势及政策优惠、交通便利等外部优势,但存在经济支撑力不强,产品开发不合理及管理人才匮乏等劣势。发展皖江城市带体育旅游产业须从以下几方面入手:强化政府职能,加大精品开发力度,做好时空规划,提高管理水平及品牌知名度,采用产业化经营模式,加快与长三角地区一体化进程。

The research,adopting the SWOT Analysis methods of modern industy（aims at the evaluation of development in enterprise） was established on documents,surveys and expert interviews.the results indicated that the cities in the Wanjiang region has a rich,well-known cultural heritage inherent advantages and preferential policies,convenient transport and other external advantages,but there is insufficient support for economy,rational development of products and management of an unreasonable lack of personnel and other disadvantages,in addition confronted with environmental pollution,the Yangtze River Delta fierce external competition.Therefore,to develop the sports tourism industry of the cities in the Wanjiang region from the following aspects： strengthening government,and increase efforts to develop quality,better planning the space strategy,enhance the management level and brand awareness,to implement the industrial mode,an fostering the integvation process with the Detta area.