城市居民森林生态旅游意向及行为倾向调查——以南京市中山陵景区为例

Study on Forest Ecological Tourism Intention and Behavior Tendency of Urban Residents

开展对城市居民的森林生态旅游意向及行为倾向的研究,对森林生态旅游市场的进一步开发与规划具有重要的指导意义。以南京市中山陵生态旅游景区为例,对南京市民进行了详细的抽样调查及统计分析。研究结果表明:①城市居民在一般甚至严格意义上具有生态旅游者的某些特质;②不同的城市居民森林生态旅游意向及行为倾向存在着较大差异性,但总体对此类旅游活动表现出较高的热情与期待。

It was of great guiding significance for further developing and planning forest ecological tourism market to study the forest ecological tourism intention and behavior tendency of urban residents.Taking the case of Sun Yat-sen Mausoleum ecological tourism scenic region in Nanjing City,detailed sample survey and statistic analysis were carried out for Nanjing citizens.The results indicated that ①Urban residents had some traits of ecological tourists in the general and even in strict sense;②There were greater differences in forest ecological tourism intention and behavior tendency for different urban residents,but in the mass,urban residents showed great enthusiasm and expectation for this kind of tourist activity.