ANP与调查问卷法在乡村游影响因子权重确认中的比较

Comparison between ANP and Questionnaire Methods in the Determination of Rural Tourism Influence Factor Weight

乡村游作为世界范围内最"热"的旅游活动之一,有着巨大的发展空间和市场潜力。如何科学确定乡村游发展影响因子的权重,不仅能为合理评价一个地区乡村游水平高低提供基础数据,也是政府及有关方采取政策措施的重要依据。笔者应用网络层次分析法(ANP,The Analytic Network Process)与调查问卷法测算权重,并对两种方法计算结果进行比较分析,以期提供客观的评判依据。

Rural tourism is one of the most ＂hot＂ tourism activities in the world,which has tremendous development space and market potential.The weights of influence factors in rural tourism are ascertained scientifically,not only can provide basic data for appraising some areas＇ rural tourism level,but also are important basis for policies and measures decision by governments.Therefore,based on ANP and questionnaire methods,weights are measured and calculated.Moreover,the comparative analysis is carried out for the calculation results of above two methods to provide objective judging standards.