城郊型“农家乐”旅游者消费行为实证研究——以西安上王村为例

Empirical Study on Tourists'Consuming Behavior in Suburban "Nongjiale"

通过调查问卷,对上王村"农家乐"旅游者消费行为进行实证分析,总结出城郊型"农家乐"旅游者的消费行为特征,提出改善交通条件,提高服务质量;提供特色餐饮,加强餐饮卫生管理;加强巩固回头客市场;制订合理的价格策略和畅通信息渠道的城郊型"农家乐"旅游发展对策。

Based on questionnaires,empirical analysis was carried out for tourists＇ consumption behavior in Shangwang Village ＂Nongjiale＂.The characteristics of tourists＇ consumption behavior in suburban ＂Nongjiale＂ were summarized.Therefore,the tourism development strategies of suburban ＂Nongjiale＂ were pointed out： to improve the transportation system and service quality;to provide unique and healthy rural food;to consolidate the repeated tourists;to formulate the reasonable price tactics and to extend information channels.