摘要
通过调查问卷,对上王村"农家乐"旅游者消费行为进行实证分析,总结出城郊型"农家乐"旅游者的消费行为特征,提出改善交通条件,提高服务质量;提供特色餐饮,加强餐饮卫生管理;加强巩固回头客市场;制订合理的价格策略和畅通信息渠道的城郊型"农家乐"旅游发展对策。
Based on questionnaires,empirical analysis was carried out for tourists' consumption behavior in Shangwang Village "Nongjiale".The characteristics of tourists' consumption behavior in suburban "Nongjiale" were summarized.Therefore,the tourism development strategies of suburban "Nongjiale" were pointed out: to improve the transportation system and service quality;to provide unique and healthy rural food;to consolidate the repeated tourists;to formulate the reasonable price tactics and to extend information channels.
出处
《安徽农业科学》
CAS
北大核心
2011年第5期2985-2987,2990,共4页
Journal of Anhui Agricultural Sciences
基金
陕西省旅游局项目(20100030)
关键词
城郊型农家乐
旅游者消费行为
实证分析
Suburban "Nongjiale"
Tourists' consumption behavior
Empirical analysis