论大学生消费行为的价值引导

On Guiding the Value of Consumptive Behaviors of College Students

大学生是社会消费的一个特殊群体,文章试从伦理道德的角度,提出了对大学生消费行为进行价值引导须坚持的伦理原则,根据这些原则,提出了具体的对策,最终目的是要帮助大学生走出消费误区,树立起一种健康、文明、科学的消费伦理观,养成良好的消费心理和消费行为。

The college students are the special consumptive group in society.From the perspective of ethics,we must adhere to ethical principles for guiding consumptive behaviors of college students.In accordance with these principles,the concrete measures are advocated,which help the students to forgo the consumptive misunderstanding and establish a healthy,civilized and scientific consumption ethic principle and form the consumptive psychology and behaviors.