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团购大洗牌

SHUFFLE OF GROUP PURCHASE
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摘要 截至3月13日,团购鼻祖Groupon在中国与腾讯、云峰基金合作成立的高朋网还未推出其第一单团购业务——这一单已被外界期待多时。 US group purchase website Groupon has set up its Chinese site Gaopeng.com with Internet company Tencent and Yunfeng Fund.Though the site is yet to launch its first deal,it has attracted over 100,000 registered users. The foreign invader seemed to have stirred up the circle.Domestic followers do not think highly of the 50%sharing model of the originator,as the ultra-high profit model does not suit most Chinese vendors who earn slim profits.They even concluded that Gaopeng will fail on the Chinese market like many foreign Internet giant such as eBay or Google. But things look a bit different.It's easy to find yourself surrounded by ads of domestic group buying websites at subway stations,bus stops,office buildings,TV,etc.The low-key Chinese players begin to stress their existence on the market. Now people realize that group purchase, once considered a deal with low threshold, becomes uneasy to get in with the involvement of capitals.Though thousands of such websites burst online in 2010,this year may see most of them decline from the market. Yes,the shuffle begins.
作者 樊兰
出处 《IT经理世界》 2011年第6期33-34,8,共2页
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