论城市品牌的精准定位与持续发展

On Exactly Positioning and Sustainable Development of City Brand

定位是城市品牌构建的重要基石,城市品牌存在的价值是其在市场上的准确定位和不可替代的独特个性,如同产品品牌一样,始终保持城市品牌的差异性以及始终不移的坚持自己的定位,才能使城市品牌屹立不倒。

With the development of economic globalization,establishing and modeling city brand is the most import task that most cities should meet with.While many cities succeeded in brand-modeling,some cities were bogged down into the misunderstanding of brand design.The orientation of a city is the precondition for the construction of city brand andthe core values.Developing the differentiated city brand can improve the brand cognition and the consumer＇s loyalty.