异质同构——广告音乐塑造品牌“立体”传播被引量：1

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摘要对于一个正在成长或发展成熟的品牌而言，它的传播都应该是“有形亦有声”的。本文尝试从音乐表现中各要素的不同功能给人们带来的不同心理感受，分析影视广告音乐中各音乐元素与品牌传播的关系．总结出广告音乐在品牌传播过程中的重要作用。

作者钟旭

机构地区北京师范大学珠海分校

出处《新闻传播》 2011年第1期68-69,共2页 Journalism Communication

关键词塑造品牌广告音乐传播过程异质同构立体心理感受音乐表现品牌传播

分类号 J524.3 [艺术—艺术设计]

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参考文献2

1邵璐.影视广告音乐与“视觉色彩感”塑造[J].美术大观,2007(8). 被引量：1
2金立印.音乐在营销情境中的作用[J].当代财经,2005(12):77-80. 被引量：10

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