古村镇旅游发展模式的比较研究——以青岩古镇和镇山村为例

Comparative Study of Tourism Development Models of Ancient Villages and Towns——Qingyan and Zhenshan as Examples

旅游发展模式是旅游目的地发展的总体方式。文章通过对青岩、镇山两个古村镇发展模式的对比研究,发现旅游发展模式在其演变过程及职能发挥中所表现出的特质及差异,并从中找出古村镇旅游模式构建的关键因素。

Tourism development model is the general approach for the development of tourism destination;it decides what kind of development forms and methods should be adopted,and how to effectively organize and configure the various elements of the tourism industry to achieve the established objectives of tourism development.By the comparative study about tourism development model between Qingyan and Zhengshan,The paper found the difference and character when tourism development model evolving and playing the function,and the key to tourism Mode.