期刊文献+

双语公关写作课程教学法探析——关于学生自我效能的激发与协同式写作 被引量:2

下载PDF
导出
摘要 双语教学在我国高等教育中占据重要地位。随着我国对外交往程度的加深,在新闻传播学领域进行双语教学显得迫在眉睫。我国的公关教育始于20世纪80年代中期,迄今已经历了长足的发展。从课程设置的角度来看,我国高校开设的公关课程日益丰富。
作者 刘晖
出处 《现代传播(中国传媒大学学报)》 CSSCI 北大核心 2011年第3期151-152,共2页 Modern Communication(Journal of Communication University of China)
  • 相关文献

参考文献11

  • 1吴小冰.《公共关系写作》课程教学探讨[J].中国科教创新导刊,2007(25):33-33. 被引量:3
  • 2Cutlip, S. M. , Center, A.H. , & Broom, G.M. (2005) . Effective Public Relations (9th Edition) . Pearson Education.
  • 3谢毅.新闻传播学科双语教学方法探析[J].现代传播(北京广播学院学报),2002(6):109-110. 被引量:7
  • 4Bandura, A. (1986) . Social foundations of thought and action. a social cognitive theory. Englewood Cliffs, NJ. Prentice Hall.
  • 5Bissell, K. , & Collins, S. (2001) . Predictors of ability in an introductory news writing course. Journalism and Mass Communication Educator, 56 (3), pp. 67-78.
  • 6Masse, M. H. & Popovich, M.N. (1998) . Assessing faculty attitudes toward the teaching of writing. Journalism andMass Communication Educator, 53 (3) , pp. 50-64.
  • 7M.W. (1994) . Strategies of collaborative writing and intellectual enrichment. Journalism and Mass Communication Educatot, 48 (4), p. 48.
  • 8Coombs, W.T. , & Rybacki, K. (1999) . Public relations education . where is pedagogy? . Public Relations Review, 25 ( 1 ), pp. 55-62.
  • 9Computers vs. paper in delivering news story rewrite advice. Journalism and MassCommunication Educator, 48 ( 1 ) , pp. 52 -58.
  • 10Blake, K.R. (2000) . Using the World Wide Web to teach news writing online. Journalism and Mass Communication Educator, 55 ( 1 ), pp. 4 - 13.

二级参考文献8

共引文献7

同被引文献11

  • 1郝学华.大写作理论与实践研究的回顾和反思[J].社科纵横,2008,23(7):105-107. 被引量:12
  • 2王锡苓,姚慧,段京肃.对实证研究方法课程在我国新闻传播学教育中现状的思考[J].国际新闻界,2007,29(7):49-52. 被引量:13
  • 3李雪林.新闻学等业点年增101个超常发展致教学质量下降[EB/OL].http://media.people.com.cn/GB/40606/4391747.html,2006-05-22.
  • 4A.S.Lu,(20OT).The characteristics of introductory research courses in mass communication doctoral programs.Journalism and Mass Communication Educator,Autumn,pp.289-304.
  • 5Wimmer,R.D.,Dominick,J.R.(20O0).Mass Media Research: An Introduction. Wadsworth Publishing Company.
  • 6J.Barraket(2OO5),Teaching research method using a student-centered approach? Critical reflections on pracllee. Journal of University Teaching & Learning Practice,2(2),pp.65-74.
  • 7Aguado,N.A.(2005).Teaching research methods: learning by doing Journal of Public Affairs Education, 15(2),pp.251-260.
  • 8Haber,M.W.(1994).Strategies of collaborative writing and intellectual enrichment.Journalism and Mass Communtcation Educatnr,48(4),pp.47-53.
  • 9李玉梅,龚宏,刘勇强.高校文秘教育专业本科定位的思考[J].哈尔滨学院学报,2010,31(10):138-141. 被引量:5
  • 10黄明胜.公关写作是个技术活[J].国际公关,2011(5):84-85. 被引量:1

二级引证文献4

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部