西安地区出口企业可持续发展的对策研究

Countermeasures for the Sustainable Development of Export Enterprises in Xi'an

西安地区出口企业要实施可持续发展战略,必须双管齐下,从政府和企业两个方面入手。政府方面应采取有效措施和政策,提高出口企业的技术水平和出口产品的竞争力,培育和延长出口商品产业链,调整和提升出口加工区的功能,开发新的出口增长点,提高政府管理水平,提供金融财政支持。出口企业应积极参与产业链上游的国际竞争,实施出口市场多元化战略和品牌战略,注重内需的发展,加强与金融机构的合作,挖掘内部潜力,强化经营管理。

In order to carry out the sustainable development strategy,both government and enterprises should adopt effective measures and policies,raise the technical standard of export enterprises and the competitiveness of export products,prolong the industrial chains of export products,adjust and promote the function of export processing zones,develop more growth points,raise the governments administrative levels,and provide financial support.The export enterprises should participate in the international competition of upstream of the industrial chains,carry out the diversification strategy of export market and brand strategy.