摘要
我国针对连锁药店的声誉理论研究和声誉测评指标体系构建还处于初始阶段。通过对筛选出来的测量指标进行实证分析,得出各因子及其底层指标之间的量化关系以及各个因子的权重,最终构建了顾客感知下湖南省株洲市连锁药店声誉测评指标体系。
The study of reputation theory of chain drugstores and its evaluation index system is still in initial stage in China. By empirical analysis on the selected measurement index, obtains the quantitative relationships between the factors and its individual bottom indices, and gets the factors＇ weight. Based on customer perception establishes the reputation evaluation index system of chain drugstores in the city of Zhuzhou.
出处
《湖南工业大学学报》
2011年第1期81-84,共4页
Journal of Hunan University of Technology
基金
湖南工业大学研究生科研创新基金资助项目(CX1001)
关键词
顾客
连锁药店
声誉测评
指标体系
customers
chain drugstore
reputation evaluation
index system
