找回温暖的音乐 磁带机扩音器的再设计

Finding the Warm Music Redesign the Boombox

Ziba公司为TDK制订了新的运作方式:即产品应寻求专注而不是多元化的发展。将模拟和数字音乐听觉体验中的优点带给消赘者,令消费者既感觉到温暖,又不失现代时尚。弥补音乐先知们目前还无法享有的种种听觉体验。

More than 20 years after its heyday,TDK enjoyed positive associations with music lovers,but the combination of precision, warmth and control that earned this love had gone missing from TDK's own offerings and the market as a whole.Zba's initial hypothesis grew directly from this lapse.