市场转型期廊坊休闲度假旅游目的地建设研究

市场转型期旅游者需求的变化,促使旅游目的地建设从规划理念、建设类型及项目、产品、设施五方面逐步转型升级,为城市休闲度假旅游目的地发展带来新契机。廊坊市作为京津走廊上的明珠,充分发挥自身优势,抓住机遇,从塑造精品、丰富内涵、完善设施、提升服务、扩大宣传五方面加强建设,为中小城市休闲度假旅游目的地建设提供更多参考与借鉴。

The need of tourist makes changes in the period of market transition. The changes make the destination transferred from the following parts, which is, planning idea, constructing type, tour itineraries, product and facility. The changes take more chances for the construction of a leisure city. Langfang City located between Beijing and Tianjin. It should give full play to its advantages and seize the opportunity. Also it should strengthen the construction from the five aspects, modeling high-quality products, enriching connotation, perfecting facilities, upgrading service level and expanding publicity. These measures may provide more references for small and middle-sized cities which are staying in transition.