摘要
福建是台湾关圣帝君信仰文化的发祥地。关帝信仰是海峡两岸旅游合作与发展的共同基础。关帝信仰不仅非物质文化遗存十分厚重,而且物质文化景观也非常丰富。可说是福建闽台旅游开发发展战略中一块具有很高价值的文化品牌。做大做强关帝文化,树立关帝文化在旅游与文化产业发展中的重要地位。通过大整合、大包装,形成大格局,打造强势品牌,将闽台旅游合作推上新台阶。
Fujian is the birthplace of faith culture of Taiwan Guan-God belief. Guan-God belief is the common ground of tourism cooperation and development of the two sides of the Taiwan Straits. Guan-God faith shows very rich not only in non-material culture but also in material cultural landscape, which can be said to be a highly valuable cultural brand in the development strategy of Fujian and Taiwan tourism. We should strengthen Guan-God culture and set it up an important place in tourism and culture development. Furthermore, through the great integration, large packing to form a large pattern, we should build strong brands and upgrade a new level in tourism cooperation between Fujian and Taiwan.
出处
《河北旅游职业学院学报》
2011年第1期49-52,共4页
Journal of Hebei Tourism College
关键词
关圣帝君信仰
闽台旅游
旅游业
Guan-God belief
Fujian-Taiwan tourism
tourism