名人广告及其对消费者的影响

Celebrity advertisement and the influence to consumer

当今社会,广告的关注度,在社会生活中扮演着越来越重要的角色。本文通过名人广告对受众消费的影响以及指导、名人广告代言的相关法律法规的论述,说明在现代社会生活中,广告给消费者带来的巨大影响。

Now, the attention to advertisement is playing more and more important role in the social life. This article will show celebrity advertisement＇s enormous influence to the consumer through celebrity advertisement influence the audiences＇s instruction, as well as explained related laws and regulations .