4Simon Anholt, Brand New Justice: How Branding Places and Products Can Help the Developing World, Oxford: Elsevier Butterworth- Heinemann, 2005, p. 105.
5China Tourism Academy, Annual Report of China Outbound Tourism Developnvent 2011 (English Edition), Tourism Education Press, April 2011 ,p. 5.
10Zhang Jianhong and Haico Ebbers, "Why Half of China' s Overseas Acquisitions Could Not Be Completed", Journal of Current Chi- nese Affairs, Volumn 39, No. 2, 2010, pp. 101-131.
