拉近品牌与用户的距离——壳牌劲霸与斯堪尼亚成功合作举办“2010斯堪尼亚中国卡车驾驶员大赛”

Closer to Customers

作为2010年重要的市场推广活动,壳牌劲霸与斯堪尼亚成功合作举办了＂2010斯堪尼亚中国卡车驾驶员大赛＂。这是斯堪尼亚将其全球著名的＂斯堪尼亚驾驶员大赛＂首次引入到中国。

As one of the important marketing promotional events in 2010,Shell Rimula successfully sponsored the 'China 2010 Scania Driver Compentitions'.The high quality product of R6 lubricating oil,that have been used during the event,was considered to be a star-member of the Energetic product lines that can efficiently extend the mileage of changing oil,reduce fuel consumption and meet the standard of Euro IV and V.