摘要
"三网融合"是中国媒介产业发展进程的一个标志,也是一个关键转折点,它带来了无数的变化,也带来了众多的挑战,更带来了无限的机遇。三网融合带来的种种变数必将对中国媒介产业的发展与转型产生深远影响,也将为企业的广告投放和营销带来全新的机遇与挑战。
＂Triple play＂ is a sign and key turning point of the development of China media industry. It brings numerous changes. Definitely, these changes will have profound influence on the development and transformation of China media industry, and also to the advertising and marketing.
出处
《中国广告》
2011年第2期128-130,共3页
China Advertising
关键词
三网融合
受众权利
媒介经营与营销
Triple play, Audience power, Media Management and Marketing
