旅游企业合作关系概念性评估方法研究

The Building on Theoretical Evaluation Model of Cooperative Relationship of Tourism Enterprise

伴随着全球化进程和劳动分工的进一步深化,经济超越国界,更多表现为区域之间、城市之间、企业之间竞争作用的机理逐渐加强。旅游业是开放、关联程度极高的新型产业,要实现旅游业可持续发展,必须重视旅游企业间的合作;同时区域旅游企业间的信息、资源、市场等特性又决定了他们之间的竞争性。因此,旅游企业应通过高效组织和管理他们的旅游关系网络,实现旅游业的协调、可持续发展。

Nowadays the economy transcends national borders is more reflected as the gradually strengthened competition between different regions,cities and enterprises,with the process of globalization and the deepening of the division of labor.Tourism is a new industry with high level openness and association,we should attach great significance to the cooperation between tourism enterprises,in order to achieve sustainable development of tourism.At the meantime,there is also competition which decided by the characteristics of information,resources,and market between tourism enterprises in the same region.Thus,the enterprises should organize and manage their network of relationships effectively,in order to achieve coordinated and sustainable development of tourism.