基于无形资产管理的旅游企业核心竞争力研究

Research on the Core Competence of Tourism Enterprise Based on the Intangible Assets

企业核心竞争力来源于其资源和产品,但是隐藏在这些因素背后的是企业的无形资产,旅游企业也不例外。旅游企业的无形资产难以被竞争对手所模仿,从而无形资产成为其核心竞争能力的根源。旅游企业无形资产是其异质资源的核心要素、核心能力的来源和社会关系的体现。受资源和产品特质的影响,旅游企业核心竞争力来源于其资源、成本以及相关产业的差异性。基于无形资产管理的旅游企业核心竞争力构建必须以旅游者为导向,不断加强旅游企业品牌和文化建设,为核心竞争力的培育和保持提供支持。

Enterprise＇s core competitiveness comes from its resources and products,but hidden behind these factors is the company＇s intangible assets,travel business is no exception.Tourism enterprises,intangible assets can hardly be imitated by competitors,to intangible assets as the source of its core competencies.Intangible assets of tourism enterprises is the core element of its heterogeneous resources,core competencies and the source of the embodiment of social relations.Characteristics of resources and products,the impact of the core competitiveness of tourism enterprises from its resources,the cost difference and related industries.Management of Intangible Assets—based tourism enterprises must build the core competitiveness of tourist-oriented,constantly strengthen the corporate brand and culture tourism,the cultivation of core competitiveness and maintain support.