摘要
低碳消费是实现现有经济模式向低碳经济模式转变的必然环节和促进手段。个体消费惯性可能阻止个体消费者低碳消费行为的发生。通过对社会消费文化对个体消费行为包裹作用的研究发现,要想使个体消费者最终选择低碳消费行为,要么提高社会消费文化的强度,加大对个体消费行为的包裹作用;要么改变舆论导向,改变消费者的消费价值观。
Low-carbon consumption is inevitable link and promoted means of economic model changing from existing model to low-carbon economic model.Individual consumption habits maybe prevent the low-carbon consumption behavior.When we study on the muffling of social consumption culture which plays a decisive role in individual consumer consumption behavior,we found that if the consumer choose the low-carbon consumption finally,it must be on condition that（1）improve the strength of social consumption culture;（2）enhance the individual value by changing the direction of public opinion.
出处
《企业活力》
2011年第3期38-42,共5页
Enterprise Vitality
关键词
低碳消费
低碳经济
消费惯性
社会消费文化
low-carbon consumption
low-carbon economic
consumption habits
socio-cultural
