长株潭城市群旅游发展的营销策略探析

On Marketing Strategy of Tourism Development on the Core City Circle of Changsha,Zhuzhou and Xiangtan in Hunan Province

长株潭城市群是湖南省经济实力最强、发展水平最高的核心经济区,旅游资源丰富,区位优势明显,但目前长株潭城市群还没有形成鲜明的旅游形象、资源整合度低、没有培育出有竞争力的品牌产品,它极大地影响了三市的旅游发展。实现长株潭城市群旅游发展的飞跃,必须从旅游产品的营销、旅游形象的策划和旅游促销策略上予以完善。

Changsha,Zhuzhou and Xiangtan Urban Agglomeration is the core economic zone with the strongest economies and the highest level of development in Hunan Province,and its tourism resources are rich,and the geographical superiority is also very obvious.However at present the bright traveling image haven＇t been formed,the resources concordancy among them is very low,the competitive power brand product haven＇t been cultivated,which has affected traveling development enormously among the three cities.To realize the tourism development for the Core City Circle of Changsha,Zhuzhou and Xiangtan,the tourism product marketing,the planning of the traveling image and the traveling promotion strategy need to be improved.