2Joan Magretta. Why Business Models Matter [ J ].Harvard Business Review, May, 2002.
3B. Mahadevan. Business Models for Internet-based E-commerce: An Anatomy [ J ]. California Management Review, Vol. 42, No. 4, Summer 2000.
4Lynda M. Applegate, F.W. MeFarlan, and J.L.Mckenney. Electronic Commerce: Trends and Opportunities[ M ]. Corporate Information Systems Management, NY :McGraw-Hill Irwin, 1999.
5Rebecca Saunders．亚马逊网络书店传奇[M]．北京：机械工业出版社，2000．
6Lynda M. Applegate. Amazon. com,2000 [Z].President and Fellows of Harvard College,2000.
7Robert J. Rosenberg. How to Fred Nuggets [J ].Business Week, Asian Edition, Jan. 6,2002.
8Michael Dell．戴尔战略[M]．上海：上海远东出版社,1999．
9Geoffrey A. Moore. Crossing the Chasm [ M].Harper Collins Publishers Inc. , 1991,2002.
10C.K. Prahalad and Gary Hamel. The Core Competence of the Corporation [ J ]. Harvard Business Review,May-June, 1990.
5Tapscot t,A-Low i,D-Ticoll.Digital Harnessing the Power of the Business[M].School Press,2001.
6Amit,Raphael,Christoph Zott.Value Creation in E-Business[J].Strategic Management Journal,2001,(6/7).
7Petrovic,0.,Kittl,C.Teksten,R.D.DeveloPing Business Models for eBusiness[Z].In the Proceedings of the International Conference on Electronic Commerce 2001,Vienna,Austria,October 31-November 4.
8Dubosson T M,Osterwalder A,Pigneur Y.E-business Model Design,Classification and Measurements[J].Thunder-bird International Business Review,2002,44 (1).
9Michael Rappa.Business models on the Web.Managing the digital enterprise[EB/OL].http://digitalenterprise.org/models/models.html.
10Michael Morris,Minet Schindehutte,Jeffrey Allen.The entrepreneur’s business model: toward a unified perspective[J]. Journal of Business Research . 2003 (6)
