媒体形塑城市:《图画日报》中的晚清上海印象

Shaping the City Image:Shanghai Impression from Pictorial Newspaper in Late Qing

作为晚清最早的画报日刊,《图画日报》描绘了上海富有启蒙色彩的文明开化形象,同时它也不失辛辣的着墨于这座城市的虚矫鄙陋,流露出臧否时弊的强烈愿望。对城市之中"光"和"影"的双重描述,都是晚清上海印象中不可或缺的成份,而这样的传播也兼顾了人们喜新与怀旧的不同需求。晚清时期,上海作为休闲逸乐之城与时尚潮流之都的鲜明图像已完全定型,这在《图画日报》不断传达的讯息中得以窥见。检视今日对上海的各式观感,或可溯源于晚清时的论述。

This paper used Pictorial Newspaper,a famous pictorial in late Qing,to describe the social phenomenon in Shanghai.Moreover,this paper hoped to show the possibility of the mass media may shape a typical image of modem and consumer city by the case study.