基于战略视角的客户让渡价值系统构建

随着市场环境的加剧变化,传统的管理模式已经很难创造和传递高的客户价值。为此,需要构建一个有效的客户让渡价值形成和转移系统,以保证长期和全面地为客户创造高价值。本文将战略管理理论、客户让渡价值理论和价值链管理理论结合起来,研究在企业选取某一既定战略来谋取竞争优势的背景下,如何将企业的技术开发、人力资源、采购、物流、生产运营、市场营销与销售、服务等各个环节有机地整合起来,做好计划、组织、协调、监督和控制等各个环节的工作,使其形成相互关联的整体,真正按照"链"的特征实施企业的业务流程,以达到更好地为顾客创造价值的目的。

With the rapid change of business environment,the traditional management pattern is very difficult to create and to transmit the high customer value.Therefore,it needs to construct an effective system of creation and transmitting of customer delivered value to ensure that high values are completly crated for long-term.Coupled with the theory of strategy management,the theory of customer delivered value,and the theory of value chain,this paper studies,in the context of selecting some assigned strategy to get competitiveness,how to integrate the factors of companies including technology development,HRM,purchasing,logistics,production operation management,marketing and selling,and service,complete the planning,organization,coordination,supervising and controlling to create interrelated whole and implement the operation process of enterprises really according to the charateristic of chain to realize the goals of create value for customers.