饭店个性化服务经营模式研究

饭店的个性化是市场发展的必然要求,也是人类社会进步的表现,文章从不同的角度和层次划分出了饭店个性化服务的内容,探讨了饭店个性化经营的两类模式:第一类是以具有某种鲜明个性的潜在顾客为目标市场的个性化饭店,第二类则是饭店针对不同顾客的个性需求提供差别化产品。目前我国大部分消费者对饭店产品的个性化需求还不具备普遍性、迫切性和经济承受能力,适合自己发展的服务模式。

Personalized hotel is an inevitable requirement of market development,but also of human social progress.this article illustrates the contents of personal services in the hotels from different angles and levels,and explores two kinds of managment modes.One is personalized hotels which regard the potential customers as target market,the other is that hotels provide differential products according to the personalized needs of different customers.currently most of our hotels do not have the personal characteriatics,should be based on actual services to choose their own mode of development.