图书馆用户的个性化服务需求实证研究

An Empirical Study on User Needs for Personalized Library Services

通过问卷调查了图书馆用户个性化服务需求。调查结果显示:用户需要个性化服务;个性化服务使用得并不普遍;用户非常重视个人隐私保护;用户对个性化信息环境的需求高于对个性化服务功能的需求;用户对图书借阅服务的需求高于其他个性化服务功能的需求;性别、图书馆使用行为、网络使用行为等因素对用户的个性化需求产生显著影响。根据调查结果提出了发展图书馆个性化服务的6点建议:图书馆应该提供个性化服务以提高服务水平;个性化服务应当超越Mylibrary模式;加强个性化服务的宣传和推广;个性化服务必须建立在保障用户个人隐私的基础上;必须重视用户的非功能需求;应该重视基础性服务的个性化。

This paper investigates library user needs for the kinds of personalized services, the degree of their needs and the factors affecting their needs by the way of a questionnaire survey. Survey results show that： users need personalized services~ personalized library services are not widely used~ users attach great importance to individual privacy protection~ users demand more on personalized information environment than personalized service functions; users demand more on circulation service functions than other func- tions;sex, library usage behavior, Internet usage behavior have significant impacts on user needs. Accord- ing to the survey results, we put forward six advices on the development of personalize library services： libraries should provide personalized services to improve service quality, personalized services should run beyond the Myli- brary model, libraries should enhance personalized service promotion, personalized library services should be based on the protection of personal privacy, libraries must attach importance to the user＇s non-functional requirements, and libraries should pay more attention to personalize library basic services.