摘要
This paper stresses the role of media and communication in promoting good governance by presenting a multi-leveled analytical approach to issues and cases both nationally and internationally. The study draws policy implications for the Chinese government as regards to integrating building communication capacity into governance agenda. Even though there is a growing attention on implementing communication programs into policies, the study on the role of the media and communication in governance has not been dearly conceptualized. This 15aper analyses the role of media and communication in promoting good governance from the levels of state governments, civil society and the general public, respectively. It argues that strong communication capacity at the governmental level increases governance effectiveness through helping to build consensus in policy-making and promote development policies; strong communication capacity of the civil society expands the development results when the NGOs work together with the mass media to promote their activities and prioritize development goals through media＇s agenda-setting and framing functions; and strong communication capacity strengthens the voice of the public and empower them to hold the government account through the media＇s watch-dog role. The paper concludes that improving communication capacity is essential to achieve good governance for the Chinese government.
