试论全球化背景下的外宣翻译

A Study on China's Global Communication under the Background of Globalization

当今世界经济全球化,传媒也开始走向全球化。只有加强对外宣传,才能让世界了解自己的文化和价值观,从而获得更好的国际生存环境。通过分析我国对外宣传中存在的"时效性差"、"传播观念滞后"和"外宣管理体制不健全"等问题,以及探讨在外宣翻译中存在的认识误区,笔者结合实例提出了相应的对策。只有更新传播观念,健全外宣管理体制,并确定行之有效的对外宣传及翻译策略,才能使我国媒体与国际性媒体展开积极竞争,进而在对外宣传中争得话语权。

Influenced by world economic globalization,Chinese media begins to become globalized.How do Chinese mass media and the translators for China＇s global communication meet the challenge？ The paper holds that both the domestic mass media and the translators should take an active action to meet the challenge.