全球体育赛事与国家形象塑造

Global Sports Event and National Image Building

举办全球体育赛事能够树立并提升国家形象已成为共识,其原因何在?本文认为,全球体育赛事能够充分体现出国家实体存在的特征,为国家形象塑造提供丰富的基础性素材;同时,全球体育赛事作为一种特殊的媒介事件,在时间卷入度、情感卷入度、报道策划性与联动性以及媒体奇观展示方面的特点都十分有利于国家形象的塑造。

It is well known that global sports event can build and promote host countries＇ national images.Why？ Firstly,global sports event can fully display a country＇s political,economic and cultural power,which acts as the basis of a country＇s image.Secondly,as a special media event,the characteristics of global sports event,such as high time involvement,high emotion involvement and media spectacle,are all helpful in the building of a country＇s national image.