社会合力下的网络原创视频生产传播机制

On the Production and Transmission Mechanism of Network Original Video in the Society Cooperation Surroundings

2005年以来网络原创视频发展迅速,影响力从网络蔓延至各传统媒体,受到人们极大的关注。作为一种新的媒介文本,原创视频从表达主题到表达方式都与传统媒介文本不同。本文从生产及传播两个角度探讨原创视频的特殊机制,通过对媒介性质、主体需求、文化背景及社会条件等外部影响力的分析,研究作用于这种机制背后的社会合力及网络创作力量的精神追求。

Network original videos developed dramatically since the year 2005.Their impact has spread from the internet to all kinds of traditional media and they have won great attention from the public.As a new medium text,original video is different from the traditional one in both the themes it expresses and the means of expression.From the perspective of production and communication,the special mechanism of original videos is discussed.By analyzing external forces like medium properties,demand,cultural background and social conditions,the social forces that act on this mechanism and the spiritual pursuits of network creation are studied.