中国洪水神话在文化创意产业中的价值研究

Analysis of the Literary Aesthetic Value of Chinese Flooding Myths in the Tourism of Poyang Lake District

文化创意产业作为知识智慧型的新兴领域,已经成为经济发展中势头最强劲的产业之一。对于中国来说,大力发展文化创意产业,推动经济、文化和社会的发展具有重要的战略意义。本文阐述了中国洪水神话在文化创意产业中的价值,提出了中国洪水神话与文化创意产业相结合的思路。

Chinese flooding myths are the important resources of folk literature in our country.It reflects the our forefathers＇ understanding of the natural phenomenon and social phenomenon.In the construction process of Poyang Lake eco-economic region,tourism is an important brand.In tourism flexibly using flooding myths resources can effectively develop economy.The literary aesthetic value of flooding myths could be fully utilized in the tourism development.The specific performance is its aesthetic happiness function,aesthetic consciousness and education function.