低碳经济视角下的企业营销

Low carbon economy from the perspective of the enterprise marketing

低碳经济时代,企业作为社会生产的主要力量,必须顺应时代要求,满足自身发展诉求,转变经营模式,企业营销也必须向低碳营销模式转变。企业可以从营销观念、营销意识、营销策略、营销管理等方面进行转变,实现适应低碳经济时代要求的全新发展。

low carbon picking economic times,the enterprise as the main force of social production,must conform to the requirements,and satisfy their development demands,the transformationmanagement pattern,the enterprise marketing must also to low carbon marketing mode transformation.Enterprises can from the marketing concept and marketing consciousness,marketing strategy,marketing management,etc,to change the demands of the era of low-carbon economy development.