摘要
在阐析节事活动内涵基础上,深入分析了节事活动对旅游目的地的重要影响和作用,提出旅游目的地节事活动中营运的PFCCII 6大策略,即定位、特色、协同、社区、互动和创新.
The PFCCII strategy in the operation of festival and special event is proposed in this paper.The connotation of the festival and special event and its impact on tourist destination are made a thorough investigation.There are six parts involved in the strategy：positioning,feature,collaboration,community,interaction and innovation.
出处
《西北师范大学学报（自然科学版）》
CAS
北大核心
2011年第2期102-105,111,共5页
Journal of Northwest Normal University(Natural Science)
基金
甘肃省教育厅研究生导师科研项目
关键词
旅游目的地
节事活动
营运策略
tourism destination
festival and special event
strategy of working
