摘要
旅游纪念品是旅游产业链条中不可忽视的特色旅游商品。镇江旅游资源丰富,发展喜人,但目前有地方特色的旅游纪念品严重匮乏,应从以下五个方面进行旅游资源的开发:政府在政策上予以支持;有序建立旅游纪念品生产企业;建立和规范销售市场;加强设计人才的培养和交流;着力开发特色产品等。
Tourist souvenirs are the typical tourism commodities in the tourism industry chain.Zhenjiang is abundant in tourism rescources and has made great achievements;however,it faces a grave shortage of local tourist souvenirs.This article proposes such development strategies as policy supporting,enterprise building,market standardizing,personnel training and brand building.
出处
《江苏科技大学学报(社会科学版)》
2010年第4期59-63,共5页
Journal of Jiangsu University of Science and Technology(Social Science Edition)
关键词
旅游纪念品
开发现状
策略
tourist souvenirs
development status
strategies