城市体育产业发展的根基与策略

The Essence and Strategies of Developing Urban Sports Industry

现代体育是随着工业化和城市化而产生的,在整个工业化和城市化的进程中,体育始终在竞技、娱乐、健身、休闲等价值取向中得到普及。城市体育产业发展的最重要根基是城市体育文化。体育文化深入人心,体育产业才能持续发展。城市体育产业的发展还需要考虑与城市主题的契合,要注意构建体育文化和产业体系,要注意结合城市体育传统和经济实力来引进和推广体育项目。

Modern sports industry is born together with industrialization and urbanization. Sports have become popularized because of its competitive, entertaining, fitness and leisure features during the process of industrialization and urbanization. The essence of urban sports industry is urban sports culture. Only when the sports culture is deeply rooted among citizens can the sports industry develop sustainably. In addition, the development of sports industry has to be in conformity with the theme of the city, to combine the construction of sports culture and sports industry, and to usher in sports events in accordance with the urban sports tradition and economy.