摘要
文章通过对日本"无印良品"的解读,了解东方智慧的内在价值,推动未来的创新。由国际企业的趋势、市场的发展历程、产品的文化价值,发现创新之道的内在关联性。
Through the reading of the Japanese brand Muji,this essay aims to understand the inner value of the Eastern intelligence in order to impel future innovation.By the understanding of international brand trends,marketing development and product＇s cultural value,the author discovers the inter-relations of ways of innovation.
出处
《时代建筑》
2010年第6期52-55,共4页
Time + Architecture
关键词
无印良品
东方智慧
创新
企业趋势
市场发展
产品文化
Muji
Eastern Intelligence
Innovation
Branding Trends
Marketing Development
Product Culture
