需求受促销影响下基于转移支付的VMI模型

Vendor Managed Inventory Model Based on Transfer Payment under the Influence of Promotion on Demand

在一个供应商和一个零售商合作实施VMI的系统中引入线性转移支付激励机制,该系统使零售商的促销努力水平对整个供应链最优,供应链的收益水平达到集成供应链的收益水平。最后给出算例验证了结论,灵敏度分析显示了零售价格等参数对合作双方利润的影响程度。

A linear transfer payment mechanism is introduced into a VMI system including a supplier and a retailer,in which the retailer will make a sales promotion effort to optimize the whole supply chain,so that its profit reaches that of the integrated supply chain.Finally,a numerical example and the corresponding sensitivity analysis are given to illustrate how the parameters,such as sales price etc,affect the profits of the supplier and the retailer.