3G时代电信运营商营运模式分析

Operator’s operation pattern analysis of telecommunications in 3G era

3G时代电信市场发生了深刻的变化,从原来以追求垄断为主的电信运营商竞争转变成为以追求更大客户价值的合作创造市场的产业链竞争。与2G产业链相比,3G产业链具有产业链的构成发生重大变化、链中环节被重新定义且协同试发生变化,不同产业的关联性加强等特点。电信运营商在建立有效、成功的3G产业链时要关注用户需求,扩大原用户群,注重市场营销战略,还要正确地选择营运模式,在有效的模式选择中展开竞争,以提升随之带来的各种增值业务的经济效益。

Telecommunication market change deeply 3G eram,until specializing in pursuing and monopolizing telecommunication operator competition change into in orde to pursure VIP custo mer cooperative creation industry chain competi tion of market of value originally.Compared with 2G industry chain,3G industry chain with industry chain composition take place great change,chain link rdedfine and in coordination with way change,different gretting related enhancement charcteristic of industry,The telecommunication operator should pay close attention to the user’s needs while setting up valid,successful 3G industry chain,expalld users,pay attention to the marketing strategy of the market,will choose the operation mode correctly,compete in the valid mode selection,the economic benefits of different value-added services that thereupon bring by promotion.