户外LED广告与城市形象建设初探

Research on the Design and Appearance of Outdoor LED Advertising and City's Construction

LED广告是一种新媒体广告形式,作为一种科技与艺术结合的最新户外广告形式,正被越来越多的广告商和企业主所重视。LED广告的设置,不仅可以提升城市的整体形象,而且可以美化城市的环境,带动城市的经济发展步伐。近几年,哈尔滨的城市形象建设和户外LED广告的设置都滞后于国内其他大中城市,如何提升哈尔滨的城市形象、如何在城市形象建设方面加大户外LED广告的数量和形式,是未来城市发展必须要面对的一个重要议题。

In this new society with such rapid scientific,cultural and economic development,serving as a advertising designer means having the responsibility to pay close attention to the design of other works and consider how those works fit into the city＇s environment.Outdoor advertising is not merely advertising for advertising＇s sake,but it also has a responsibility to add to the cultural environment of the city in which it is located.The goal of this thesis will be to explore how to fully recognize how LED advertising is used in our city,as well as how LED advertising has influenced the development of Harbin to date.From this,this paper will discuss how LED advertising can be used to reach the goal of beautifying the city of Harbin.