浅析广告中的预设推理

Presuppositions in Advertisement

通过预设推理,从认知心理学的角度分析了食品广告语中指示语的内含寓意和潜在的选择性。预设推理是一种自然语言推理或心理认知过程,是人们思想的演绎过程;预设推理是一种通过不同的输入方式或输入手段,进行不同的信息加工,从而寻找最佳关联进行推理的过程。

An advertisement is used to inform the public about goods,services or recreational sports programs as a form of publicity,which is indispensable to modern life and plays an increasingly important role in people＇ s life.It can not only improve people＇s desire to buy the consumer but also keep people clear-headed.By presupposition from the perspective of cognitive psychology,the paper analyses the implicit and potential selectivity of the food advertisement.Presupposition is a mental process of cognition,interpretation of the brain system and also the best course of reasoning associated by depending on the different input means to provide different information.