体育彩票营销策略研究

Study of Marketing Strategy about Sports Lottery

分析了体育彩票营销存在的问题,提出了体彩营销的品牌效应、建立有效的激励机制、扩展促销方式、开发体彩多元票种、建立有效的营销管理系统等策略。

This paper analyzed the extant marketing problem of sports lottery,and proposed the creative research of sports lottery marketing,such as brand effect,establish the effective excitation regulations,extent promotion methods,develop sports lottery multiple types,establish effective selling management system,set basis for the sports lottery’s long-term development.