高等学校二级学院校园文化品牌建设分析

Discussion on the Brand Building of Campus Culture by Secondary College of Higher Educational Institutions

新媒体在改变社会信息传播方式的同时,也改变着大学生的生活状态。校园文化活动作为共青团组织团结教育大学生的有效平台,引进品牌战略思想,可以为实现二级学院校园文化品牌化建设提供推动力。建设校园文化,应该把品牌构建意义,把寻求校园文化的悠久性、厚重程度和延续性作为突破口。以专业特色彰显校园文化品牌魅力,将传统文化转化为现实的文化品牌价值,把"现实"和"虚拟"相结合,就可以使校园文化成为大学生了解社会,感悟人生的有效平台。

While changing the way of information transmission,new media also changes the life of college students.Through the introduction of brand strategy,campus culture advanced by secondary college can be promoted effectively by CYL organizations and activities.The massiveness,continuity and long history of campus culture,combining reality with fiction,transforming traditional culture into new cultural brand,casts light on society and life for students.