“平衡”的幻灭抑或“倾向”的狷狂?——基于中国国庆60周年媒体报道的中美比较分析

"Balance" Melt into Disillusionment?——According to the News Coverage on Chinese Great Occasion of Nation 60 Anniversary between China and the U.S.

平衡报道是新闻传播贯彻客观、全面、公正等普适性报道理念的主要手段之一。本文依借批判性话语分析理论,通过中美报刊对于中国国庆60周年的报道的梳理,发现在报道的素材遴选、主题设定和报道框架等方面双方均呈现"一边倒"面向:中方将国庆定性为庄严、欢乐、自豪的庆典和节日,侧重报道改革成果、国威军威、复兴梦想等主题;美方则将其定性为共产党统治的纪念日,侧重凸显中国的政治统治、军事实力、民族矛盾和集权控制等主题。故此,笔者认为唯有开放信息源,采取多元化视角、小角度切入,采用多元报道文体和尽量站在旁观者视角来进行报道,才能使"平衡报道"尽量摆脱"立场(意识形态)"的牵制,从而最终实现报道的"平衡"。

For mass media to keep news coverage balanced is the main meanses to realize its objectivity,overall,fair etc.From angle of discourse analysis,Through the comb of news coverage on Chinese great occasion of nation 60 anniversaries from china and the u.s.,This text finds that news in media of china is solemn,happiness,proud of celebration ceremony and festival,While in The United full of the communist,political governance,military real strenght,race antinomy and centralization.For this reason,The writers thinks it the key approach to balanced coverage to open an information source,adopt diversified angle of view and a diverse reporting-way,and stand on the on-looker＇s angle of view as far as possible.