游客目的地满意度的供应链视角研究

Research on the Supply Chain of Touring Destination Satisfaction

从旅游目的地供应链与游客满意度间的关系出发,提出了供应链对游客满意度起着限制或放大作用的观点。通过抽样调查,探索了目的地供应链中各要素在游客满意度形成中的重要程度,并以天津为例,完成了供应链各要素的重要性和表现性对比分析。最后,依据分析结果,提出了基于供应链管理的旅游目的地游客满意度提升对策。

Based on the relationship between tourism destination supply chain and tourist satisfaction,this paper suggests the limited and amplified function of the tourism destination supply chain.With sampling survey,the paper explores the importance of different factors in tourism destination supply chain.By comparing the factor importance with factor performance in Tianjin city,the article discusses approaches to improve tourist satisfaction via tourism destination supply chain management.