“无景点旅游”发展现状及其对策研究——基于长沙与张家界旅游市场的比较分析

Research on Development Status and Countermeasures of Admission Free Travel——Comparative Analysis of the Tourism Market in Changsha and Zhangjiajie

"无景点旅游"是与传统的景点旅游相对应的既有区别又有内在关联性的一种旅游新模式,是在景区(点)人满为患且门票价格过高,旅游需求趋向于个性化、理性化的背景下产生的富有生命力的新兴旅游方式。从"无景点旅游"内涵、特点、源动力、决策模式等方面对其进行理论分析,并基于长沙和张家界旅游市场的实证调查数据,从人口学特征、决策方式、行为特征等方面分析了"无景点旅游"的发展现状、存在问题,并从旅游企业、旅游市场与产品开发、旅游管理部门的宏观决策等方面提出相应的发展对策。

Admission Free Travel,a new brand product of tourism,which is different from the traditional scenic spots travel,as well as deeply associated with it,is a new tourism way with high existence value and vitality,under the background of overcrowding scenic spots travel,over expensive ticket prices,more personalized travel demand and people＇s rational travel.This thesis analyzes in theory from connotations,characteristics,impetus of Admission Free Travel,and based on the empirical investigation and analysis of the tourism market in Changsha and Zhangjiajie.From the aspects of differences in demography,consuming decision-making behavior of tourists,acts of consumer demand and so on,the paper analyzes its development status,its existing problems during the development of the process and the factors hindering its development,in addition,from the aspects of tourism enterprises,tourism market and product exploitation and macro-measures of tourism administration departments to raise development strategies.