肇庆旅游区形象定位设计

ORIENTATION OF THE IMAGE DESIGN IN ZHAOQING TOURIST ZONE

区域形象是人们对某一区域的总体评价。它对区域社会经济发展有着重要影响作用。依据肇庆旅游区形象设计的三条原则，肇庆旅游区形象定位设计体系由四种旅游感受、五种难忘事物组成。四种旅游感受是指旅游生活享受满足感、旅游景观差异奇特感、市民友好亲切感、事物新奇深刻感；五种难忘事物是指社会环境、民俗文化、山水景观、城市规划、经济部门等五个领域的事物。由此分析得出肇庆旅游区形象定位设计是：国际生态旅游城，一江两湖三峡自然风光旅游区，宝鼎文化博览地。

A general evaluation upon one region is called regional image. It exerts substantial influence on the region′s social-economic development. According to the three principles of the image design in Zhaoqing Tourist Zone, its image design system is composed of four tourism senses and five kinds of unforget-table things. The four senses are: the sense of satisfation with the tour, that of peculiar feeling of varied tourist spots, that of hospitality from local people, and that of deep impression of the new spots. The five kinds of unforgettable things are: those in social environment, those about folk culture,those of natural scenery, and those concerning economic departments and urban planning. Hence the Orientation of the Image Design in Zhaoqing Tourist Zone is: an international ecological city,a natural scenery tourist zone with one river,two lakes and three straits, an excursion centre of Precious Pot Culture.