潍坊市跆拳道培训市场的SWOT分析

The SWOT Analysis about Training Market of Tae Kwon Do Movement in Weifang City

运用文献资料法、观察法、访谈法和SWOT分析方法对潍坊市跆拳道培训市场展开分析。跆拳道运动重礼仪、动作简单易学、鲜明的道服和室内装修,是其内在优势;其劣势主要集中在消费较高、教练资质问题两个方面;全民健身热潮和家长对独生子女投资教育的重视成为外在的机遇;外在危机主要是市场的无序与混乱。同时提出四大战略即SO战略、ST战略、WO战略和WT战略。

In order to analyze the training market of Tae Kwon Do movement in Weifang city,using the literature,observation,interview and SWOT analysis methods.The following conclusion： The development of Tae Kwon Do movement in Weifang is good,however,there are also many questions hiding.The bright advantages of Tae Kwon Do movement are valuing proprieties,having the superiority of movement,having distinct characteristics from the clothing to the interior decoration services,which co-built advantage.The inherent disadvantages of Tae Kwon Do movement in Weifang concentrate in high expense and the reliability of the coach intelligence.All-people body-building upsurge and the value of the education investment from the parents to children become the external opportunity.The external cresses are the disorder and confusion of market.At the same time,we propose four strategies： SO strategy,ST strategy,WO strategy,and WT strategy.