专卖体制下卷烟工业市场结构与绩效实证研究

Research on market mechanism and performance evaluation in China＇s tobacco industry under monopoly system

为优化卷烟工业市场结构，改善市场绩效，通过建立模型并利用历史数据进行验证，对我国卷烟工业的市场结构、市场绩效及两者的关系进行定量分析。结果表明，期初集中度、经济规模等对卷烟工业企业市场绩效的影响为负，生产扩张能力的影响为正。对此提出了优化品牌结构，提升市场竞争力的建议。

China tobacco industry is facing severe challenges as well as development opportunities. Therefore, it is of great urgency to optimize market mechanism so as to improve performance and realize growth. Real diagnosis model was utilized to analyse market mechanism, market performance, and their relations. Results showed that initial concentration degree, economical scale had negative effects on market performance, while production expansion capacity had positive effects. Suggestions were put forward to promote healthy development of the industry.